Open Resource Group

	The Big Picture
	Product Companies
	Consulting Firms
	Member Organizations
	Political Campaigns

The Big picture

Why would you want to host a social network on your web site?

Because every market space will have a MySpace.

Will you build the MySpace of your space?

If you don't build it, who else in your space is most likely to?
How does that feel?

Open Resource Group is building systems that host a community on your site as vibrant and as engaged as MySpace, but focused on your goods & services. more...

"Open Resource Group will have authorial and first mover advantages in a market of its own making." Doc Searls

Product Companies

Every product company wants its customers to be as fiercely loyal as the people who buy iPods and Porsches. Your community extends the company beyond employees: Invite the real product experts into the conversation.

NEWSFLASH! Your employees are not the product experts: they're the experts in something entirely different: producing and selling your products. Your only product experts are your customers - only they use them every day.

The positive benefits of negative comments
Marketers think they must avoid negative comments on their company's site, but the best marketing is fixing something that's wrong, not in having nothing be wrong. The more you fix things that are wrong, the stronger your appeal. more...

"The elements in ORGware reflect real needs in politics and governance."
Phil Windley

Consulting Firms

If you consult, your primary asset is not your employees. It's your clients' confidence in your next engagement. Every consulting firm wants its customers to be as fiercely loyal as the people who stay at the Four Seasons. But the problem is that your satisfied customers don't have public spaces where their elegant treatment is enjoyed with their peers. Without that feedback, your customers may receive excellent service, but they don't experience excellent service. Unless you, like the Four Seasons, provide a public space where they can show off to each other, how will they know they're in good company? more...

"ORGware engages the rest of us who want to ‘get involved’."
Arthur Einstein, Jr.

Member Organizations

Member-based organizations need, and many deserve, a comprehensive open-source kit they can use to grow their three sources of energy: Buzz, People and Money. If we can help them grow those three flowers in their garden, we prosper and the world gets better (because member-based organizations are forced to be clued). Member-based organizations must be, by definition, blog-based. The great thing about blogs is that they present potential authors (members) with a sensible entry point to contribute their individual gifts to the commonwealth of ideas: a Title and a Body. Members' posts are a grace to their community. Our straightforward obligation is to transmute members' contributions into a coherent archive and a foundation for a community's future. more...

Political Campaigns

What have we learned about campaigning in the Internet era? The Dean Campaign seemed to be the answer, but was not. In fact, it was a better-equipped iteration of many previous "breakthroughs",like the Goldwater, McCarthy and Perot campaigns. But many naive citizens took the thrilling possibilities at face value. These enthusiastic efforts crop up periodically and have always failed. How might a real political revolution occur?

Open Resource Group has been working on the mechanics of the solution since mid-2003. Our mission: Help regular folks find the next Mr. Smith and send her back to Washington. Without something at least as good as ORGware, We The People haven't got a chance. With that as our mission, our goal is to equip political campaigns to use our tools to win by being a member-driven movement rather than a media-driven snow job.

Here are the overarching ideas that can help the next idealist politician overcome this pattern of excitement and rejection. more...